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James Jeans was started by James and his wife Seun in 2004 and based in Los Angeles, CA. James is the business man behind the brand while Seun is the designer. Seun, excelled in couture pattern making; thus, staying true to her roots she drapes each and every pattern by hand, and constantly updates and perfects the James Jeans fit - a rarity in the denim world. A size 28 at the time, Seun was trying on jeans and nothing seemed to fit properly. She felt uncomfortable and insecure. This inspired her to create the perfect fitting jean to hide ones flaws while accentuating their assets.
Seun's overall goal is for every woman to feel comfortable, confident and sexy in their Jeans.
FIT: Fit must be both comfortable and sexy. James Jeans really focus on providing a fit that complements all body types. The jeans suck and hold where it ought to (thigh); lifts up and moulds where it ought to (butt); gives in and breathes where it ought to (waist). Every jean features a contoured waistband which is lower in the front and higher around the back to avoid the “muffin top”.
WASH: When it comes to washes it is important that the denim feels good on the body so while updating the washes as trends change they still stick to their foundation when it comes to comfort. So whether it’s adding super stretch or extra laundering we go to all lengths to offer luxurious washes that will mould to the body.
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