The Greatest American Sports Trip
Coors
A nationwide campaign that gave Aussie Coors lovers the chance to score the ultimate prize: a $17K travel voucher to jet off to the U.S. with a mate and catch some iconic American sporting action.
Our job was to bring it all together with a slick, custom-built microsite that made it easy for customers to enter. Whether they were cracking open a 6-pack at home or having a few pints at the pub, all they had to do was upload a receipt to be in the running.
The entry mechanic covered both on- and off-premise purchases. At the pub? Just buy at least two Coors. Grabbing a case for a backyard BBQ? That worked too. Pink Zebra handled all the behind-the-scenes magic — validating receipts, handling entries, and making it easy to track prize redemptions across multiple participating retailers.
On top of the major travel prize, there were heaps of retailer-specific prizes up for grabs too (think exclusive merch, vouchers, and more), all tailored to wherever you picked up your Coors.
The promo ran from January through March 2025, giving fans three full months to get involved, enjoy a few cold ones, and dream big about their next trip to the States — with Coors along for the ride.
