Win the Ultimate Van Life Camper

To bring a little adventure to the everyday, we teamed up with Matso’s to launch a promotion giving consumers the chance to win the ultimate van life camper. The idea was simple and perfectly aligned with Matso’s laid-back, tropical vibe — buy any Matso’s beer, upload your receipt, and you were in the running.

We built a bespoke microsite with easy-to-use receipt upload functionality, making the entry process smooth and seamless. A dedicated gallery page showcased the prize in all its road-tripping glory, giving consumers a taste of the van life dream — complete with sunsets, surfboards, and Matso’s in the esky.

The campaign ran for close to five months and was a massive success, racking up over 5,500 entries nationwide. It was a fun, refreshing way to drive engagement, grow brand love, and get more Matso’s into more hands - all while celebrating the spirit of freedom and good times that the brand is all about.