Win your way to the USA!

To drive trial and get more Aussies reaching for Miller Chill, Good Drinks Australia launched an on-pack promotion that gave shoppers the chance to win a once-in-a-lifetime trip to the USA. The major prize was a $16,000 travel voucher to the USA for the winner and a mate — the perfect excuse to chase the endless summer, Miller Chill style.

Pink Zebra managed the digital experience end to end— from refining the entry mechanic to building a slick, mobile-friendly microsite where consumers could enter with ease & upload receipts. We also took care of promotional insurance, compliance, draw management and prize fulfilment, including management of major prize winners trip of a lifetime! The result was a smooth, well-executed campaign that not only boosted engagement but delivered real cut-through during a competitive retail window — all while reinforcing Miller Chill’s easy, breezy brand vibe.