Aperol Spritz on Us
Aperol Spritz
Bridging On-Premise Trial to Retail Success with Aperol.
Converting on-premise drinkers into retail customers has long been a challenge for alcohol brands. With Aperol, we set out to solve this by making the transition seamless, digital, and rewarding.
For two years, “YOUR FIRST SPRITZ ON US” successfully drove thousands to trial Aperol in bars and restaurants in exchange for their data. The majority were in our key markets sweet spot of 20-30yo females in NSW & Victoria. In 2024, we took it further—leveraging this data to encourage retail trial of Aperol’s new Ready-to-Serve SKU.
Using Myy App, drinkers could instantly claim a cashback reward after purchasing Aperol on-premise (Phase 1). Then, we retargeted them with a seamless digital journey, offering a barcode for a free Aperol RTS in retail (Phase 2). The results were remarkable.
By digitally bridging on-premise and retail, we turned engagement into conversion—proving that with the right strategy and a frictionless shopper marketing user journey, we successfully crossed the marketing bridge where many other brands had tried and failed.
