To serve up something special ahead of the Australian Open, we partnered with Tanqueray on a nationwide cashback campaign called Your First Serve On Us. The goal? Drive trial and get Tanqueray in more hands before the first ball was hit in Melbourne.
The mechanic was refreshingly simple — buy any Tanqueray and tonic, upload your receipt, and get your money back. A smooth, no-fuss experience powered by Myy App, our custom loyalty and rewards platform.
Running for four weeks, the promo aligned perfectly with Tanqueray’s major sponsorship of the AO and gave hundreds of drinkers their first taste of the brand. A smart, strategic way to get liquid on lips — and turn casual sippers into loyal fans.